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Return of the Toy; Toys R US is now back Online Only, Essentially as a Front for Target

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I was a pretty big Toys R US shopper from 2012 - 2017 or so. Not shopping for children (I have none), but because I was, and still am, a big fan of Funko Pops (Nerd pundits, go on, roll your eyes!), video games, and Mattel's various toylines of fantasy creatures in high school.

Indeed, the new site looks far more modern and useable than the old one. There is also a little accessibility marker that leads to this page.

Essentially, the TRU site is a front that leads you to purchase the object on Target's website - and even then, you may be buying from a third party often at far more inflated prices. Such is the cost of the blind-bag craze.

Besides banking on Nostalgia, I'm not sure what Target's ultimate goal is here. Instead of jumping through all of those hoops, why not go to Target directly - or even Amazon?

But I suppose nostalgia might just be enough.

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