I first learned about the article (here ) from the latest edition of The DISUnplugged Podcast , of which I am a weekly listener. While I constantly hear park proprietors complain that a bit of infrastructure has failed to account for the demand when it comes to dining reservations (or recently, park passes due to the reopening of Magic and Animal Kingdom on July 11th ), I've always been interested in how they use technology to encourage guests to give up autonomy, interact with the 'on-stage' setting, and get the most out of their Disney World trip. The last time I was at Walt Disney World (WDW) was in April or May of 2013. While MagicBands were announced in January of 2013 , I'm not sure when they started being given to guests to use with MyMagic+. I never got one.