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Business Bonus: "Tenet" Tenet-ively Delayed Indefinitely

After weeks of pushing it back, Warner Bros. has finally accepted that Christopher Nolan's "Tenet" would not see the light of theatrical day anytime soon in America.


“We will share a new 2020 release date imminently for ‘Tenet,’ Christopher Nolan’s wholly original and mind-blowing feature,” said Warner Bros. chairman Toby Emmerich in a statement.

“We are not treating ‘Tenet’ like a traditional global day-and-date release, and our upcoming marketing and distribution plans will reflect that,” Emmerich said.


Will "Tenet" open overseas before America?



Remember:
  • American movie studios get less back from overseas markets. It's quite possible to make mucho money from overseas markets, but many of that goes to local theater chains and governments. The bulk of the money is made on home turf.

  • There's always the risk of piracy. In a time where less people can work and more are bored, people may not wait to see this legally in the US.

  • China has put a cap on the run time of movies currently - No more than 2 Hours. And if you know Nolan, you know how long he can go.


If Americans worked together to take decent precautions to stamp out COVID-19, maybe we could all see Nolan's latest masterpiece in theaters before 2021.  Wear those masks!



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