Skip to main content

Return of the Toy 2: Walmart and Mattel Ensure That The Empire Strikes Back

Article


Not content to let Target and Toys R Us have all the fun this holiday season, a new toy titanship has emerged:

Walmart and Mattel have teamed up for KidHQ, a giant, digital catalog. I appreciate that the website is unlike other things in the marketing sphere, openly pointing out that this is advertising. We are here to sell to you. All for brand engagement, of course. When you make people think a brand is their friend, they're likely to buy.

After all:

Marketers receive aggregated, anonymized data on purchases through KidHQ and how visitors interact with different toys, [Ivy] Sheibar said

And data is worth more than gold.

Time to talk about Mattel's past few years.

 In 2015, they lost a very lucrative contract - The right to make Disney Princess dolls.

Why?

“We took Disney for granted. We weren’t focusing on them,” [Chris] Sinclair says. “Shame on us.” [source]

Also, Mattel had made its own fairy tale heroine line with "Ever After High", a spin-off of Monster High. The dolls emphasized detail and commanded a higher price than Monster High right out of the gate with less of the creativity.

The story was a meandering, well-intentioned mess - Exert free will and possibly die or not? Eventually, it lost steam when it gave a half-hearted conclusion, and now that franchise is defunct.

Monster High is also (sadly) defunct - The rebranding that, in my opinion, lost 90% of what made the line special, didn't hit with audiences, despite trying to appeal to those parents who were unsure or had misogynistic things to say about them.


Walmart? Well, Walmart is Walmart - Employees do can drives for each other during the holiday because the pay is crummy.

This certainly seems more interactive than Target/Toys R Us, with kids selling to kids.

Comments

Popular posts from this blog

The Updated "What I'm Looking For In A Role" Post (2020)

Thank you for wanting to help with my job search! Here are some parameters.


Ideal:
Part time remote, text based support [Example Description]. It's a little far fetched, but the positions do exist. I enjoy having the flexibility to take on temporary projects from time to time!
Also; If anything sounds weird, out there, or unusual - Feel free to e-mail me. Doesn't have to be tech related. I just have to find it interesting and flexible.


Looking For This Type of Work:
Simplified writing about tech. [Example Job Description] You want to pay me to write more of *waves hand* this blog? I am game.
IT SupportUX Auditing [See Here]eCommerce merchandising [See Here]Email Marketing Specialist [Example Job Description]  ProofreadingThe following is what I was trained in. Roles will be considered, and I am looking to pivot to the above. Still part-time, contract, and/or temporary
Azure
Cisco routing and switching technician

Volunteering:
Find me on Jumpstart and CareerVillage.

Location:
Remote is…

Azure Networking Options - Core Cloud Services

I have done a lot of AWS things on here. Time to give Azure some attention. After all, since employers don't think Cisco or COMPTIA certifications are important, maybe Microsoft ones are?

First, let's really think about why these are the two biggest cloud services providers in the world:

They've been doing internet things for a long time.Amazon launched in 1995, a virtual bookstore.
Microsoft, well, you know. 

They've lived, breathed, and frankly, created, infrastructure that we use today, that they're selling to us today. Of course the Store of Everything and the Company of Everything would encourage us to put everything in their hands.

Also: Azure has a lot less silly names for modules. Important. I appreciate straightforwardness.


I said 'a lot less', not '100% sensible names'

Microsoft has a clear set of Azure Fundamentals that anyone can interact with. Let's talk about networking basics, basically to say, again, "Hi, employers, I have an …

Grace Hopper Celebration 2019 (GHC19)

From Aicha Evans' speech at the Keynote.
September 6th - I receive an email from Anita B Organization, saying "We read your application, we like your website, and here's a free ticket to GHC 2019 in Orlando, Florida!"


After a few more questions, it seemed everything was on the up and up, and so I accepted - and that's what this post is about!

For those who don't know, Grace Hopper Celebration is the largest gathering of Women in Technology in the world.

On a personal note, This is the first trip I've taken without my parents. Sure, they've left me behind to go on vacations, but I've never left them. I was totally worried! But you know what happened?

I met a lot of cool people in Orlando, learned a lot of neat things, and had a blast just walking around airports for upwards of 8 hours.

New Delta Sky Club on Wikimedia I really, really love airports! And I survived.

I know in the past, I've wormed my way out of jobs despite being interested simpl…