What does it take for people to enjoy their online, digital experience without getting scammed?
Security is daunting; Even I think so, and I work here. How do we get influencers to care, chefs, marketing professionals, anyone who isn't us? How can we make cybersecurity accessible and not daunting, because it affects everybody?
Let's hit on the big points (the giant headers, and the quotes from the panel follow. Quotes are slightly paraphrased. I'm working on the journalistic integrity to keep it short while not bastardizing the answer.)
Try to connect to the audience. Get them to understand how serious security is without making it big and scary.
FRIEDLANDER: It's really about how do we communicate it, we have to make it personal.
UDO: We talk about Target being hacked, people lost something, credit card information was stolen, but people don't really connect to that.
That's true. I care because
A) I'm about security, and
B) I'm an avid Target shopper. Still!
If I still consider the risk worth it to continue shopping there and I know what's happening, the ordinary user probably stopped caring years ago.
Cyber education has not kept up with the tech.
Yep. When I was growing up, there was a lot of 'online stranger danger' warnings and education. Look at sitcoms in the 90s where kids talked on giant towers, reading CRT monitors in IRC chat rooms and ended up in someone's basement. It seems that, with the rapid advancement of technology, education has not kept up.
Someone in the chat asked:
[w]hy is C suite not serious about security awareness? and how best to convince employee to embrace security awareness?
SANT: I think it's a different engagement approach - Showing a gamified experience where you split the board in two, half get to be the attacker, half get to be the defender, you pick cool hacker names.
(He encourage explaining reconnaissance activities - Show C-Suite members how much information about themselves - and their families - are out there. It makes sense. My thoughts are you can certainly get people to care if you have information that can be used to threaten their families).
UDO: We made security a thing we check off - 'Compliance'. Why is it not part of someone's performance review? Nobody ever goes 'Dang, you have really, really bad security hygiene.' We need to tie it more into everyday stuff.
SANT: Security professionals get phished all the time, we're all humans. Bringing it down a level and not calling people 'the weakest link' is a good approach.
FRIEDLANDER: Emotions drive us to make decisions and act. If we cool down, we sleep overnight, we come back to it, we can, analytically, review what is going on. We're not emotionally affected anymore.
I am learning this. Sometimes, in 2020, I'll get annoyed at my mother asking me if every single thing she's doing on her phone is okay, is it safe, and I need to have more patience. Especially as she has found some cool tools I didn't know about.
The fact that this is a valued skill in IT gives me hope.
Make things easier for people to understand.
CLOUTIER: If I make the user jump through 100 steps to use my product safely, I've lost them at step 3.
FRIEDLANDER: We have to think 'Will people share this?', and this is crucial in the mindset of a security context.
Screenshots. Arrows. Red circles in MS Paint. Clear instructions help.
That is part of why I am interested in giving UX feedback and website auditing - "If this is hard for me to understand, what about people who aren't 'techy'?"
When people would approach me at the cell phone booth, asking "How do I get my email in this app and not this one.", part of me did ask if they had bothered to try or interact with the device.
This was in 2013; Touchscreens were not rare. There's only one way to interface with the device, but it was still seen as scary. "What if I broke something? better take it to someone else." - and that wasn't even regarding security (Sort of - What kind of email app is this? Is it the stock Android/iOS one or a random one?)
I actually know the first 3 people! I'm sure the other two are great.