Skip to main content

Business Bonus: The Commercialization of Animal Crossing: New Horizons




Hellmann's Canada is helping to stop hunger IRL by taking it virtual;


On forums, talk quickly turned to; "Why not just donate?"



This is not the first time brands have infiltrated the game since its release on March 20th of this year, to a world of unintended shut-ins.

 Valentino put their Pre-Fall Collection online as QR codes to wear in the game. The Monterey Bay Aquarium hosted guided tours through the in-game museum. The Sentosa Development Corporation recreated the island in the game and invited visitors.


Is this companies capitalizing on a fad, invading people's play time, to press their product? Or a new way of marketing and reaching consumers?

 Why not both?



I have often been of two minds when it comes to marketers and companies invading spaces for play.  Video game companies having certain "skins" in their games as advertisement is less bothersome than suit-and-ties joining TikTok to press consumerism onto kids.

I'm not too bothered by in game advertising like this - If DC Fandome gives me a QR code to get an Harley Quinn outfit from the Able Sisters' shop, I'm not going to say no. There is something to be said for why Hellmanns' Canada didn't simply give - but by advertising their cause and tying it into a popular game, they can encourage others to donate as well.

 Should we really care that this is happening? I mean, this is the 60$, 4th entry in the mainline game that we're playing on our 300$ consoles. The commercialization ship has sailed if you have one of these, and I count myself among them.

Why not let big business use each other?




Popular posts from this blog

Connecting IoT Devices to a Registration Server (Packet Tracer, Cisco)

In Packet Tracer, a demo software made by Cisco Systems. It certainly has changed a lot since 2016. It's almost an Olympic feat to even get started with it now, but it does look snazzy. This is for the new CCNA, that integrates, among other things, IoT and Automation, which I've worked on here before. Instructions here . I don't know if this is an aspect of "Let's make sure people are paying attention and not simply following blindly", or an oversight - The instructions indicate a Meraki Server, when a regular one is the working option here. I have to enable the IoT service on this server. Also, we assign the server an IPv4 address from a DHCP pool instead of giving it a static one. For something that handles our IoT business, perhaps that's safer; Getting a new IPv4 address every week or so is a minimal step against an intruder, but it is a step. There are no devices associated with this new server; In an earlier lab (not shown), I attached them to 'H

What Do You Need? [AKA; List of Offered Services / My Next Role] (2020)

UPDATED 2021 I am a trusted outsourced remote consultant for your company.   I enjoy having the flexibility to take on temporary projects from time to time! I start at part-time, temp work for now. If we like each other, we can renegotiate. If anything sounds weird, out there, or unusual - Feel free to e-mail me , because I probably think it's awesome. 3 Services Offered Technical: Cloud Technician     Azure [ See tag ] Subcategories: Infrastructure As Code (Specifically Terraform/Azure and CloudFormation/AWS ) Azure Networking I really like the Azure space, and will continue down that path.  Support [Web: Example Job Description ] [Text : Example Description ]     I help you with adjustments in HTML, CSS, and Javascript.     When you email a business a question and they answer? That's me.   Auditing :  Something doesn't work on your page or in your app. I can find it. [ Here ] [ Example Job Description ]   I really enjoy testing apps and webpage concepts! I have an

The Webpage: Zero Grocery

 I have always liked the idea of a grocer where I can get a small amount of what I need to try a recipe. I don't need 4lbs of sugar for 12 cookies. Some places used to operate like that, buying things in "Stick it in your bag amounts and we'll weigh it." (RIP, Lucky's Market).  Zero Grocery is the next best thing, offering delivery of food, spices, and underground culinary treats to your (California only) doorstep in reusable containers.      You may be thinking that in the times of COVID, people would be hesitant about reusing glass jars strangers have stuck their fingers in. Not so ; [CEO, Zuleyka] Strasner says that customers haven’t been squeamish about reusable packaging during the pandemic. You don't need an account or subscription to browse the goodies , though you will need a zip code in their delivery range to stick them in the basket.  Come with me as I step through my first impressions of the site here - There's a lot to like. This is not a spo