Skip to main content

Business Bonus: Disney. Just Disney.

 The Mouse House is in the news, for some changes people are calling rat-like.

If you missed the wheeling and dealing of the release of Scarlett Johansson suing Disney for shortchanging her 'Black Widow' pay, it's one for the history books. But Disney recently released something that may hit closer to home.

A pay-per-ride system, Genie+, will be implemented in US parks in the near future. It's reminiscent of the ticket books DisneyLand used in the 60s. Now, it's digital, and apparently similar to MaxPass?

Truthfully, I haven't been in a Disney park since about 2012. I'm not a Disney Parks person; I like other aspects of Disney; The Animated Canon and some TV shows.

It's a dream of mine to stay at a Deluxe Resort - Riviera or Animal Kingdom's Jambo House. But any further than that, is fun I'll leave for someone else.

But I do follow multiple Disney news outlets - and several Disney social media accounts - and most park guests fall into 3 categories:

  • Wait, how does this work?
  • I hate this, how much money is enough for you?
  • Sounds good to me.

Mostly, category #2.

Many people are pointing the finger (or, as Cast Members do, two fingers) at Bob Chapek, the man who took over from Iger in late 2019.

I do think there's some value to the original Genie concept; If I'm understanding it correctly, Genie simply directs you to less crowded sections of the park with shorter wait times. Why wait 90 minutes for Rise of the Resistance when you can go to Space Ranger Spin?

Genie+ can also have value; For 15$ (A day? A ride?) at World, you can skip a line. Will that cost balloon for families of 6? Yes. Especially for 20$ a day at DisneyLand - but it's optional.

Are there people in Disney's 32,000+ workforce who are against Disney Genie+? Yes. Statistically, there has to be. If this goes toward paying CM's more, and keeping the parks tidy and paint refreshed, I'm sure most people would be okay with the, again, optional, service.

While Disney has multiple money-making avenues, they lost a lot of money during the pandemic through the inoperation of Cruise Line, Adventures, and the Parks.

Between their statements about Scarlett Johansson not taking the pandemic seriously after they refused to negotiate with her for "Black Widows" simultaneous release, claiming 'greed' (Despite reopening 4 months after a pandemic started, after higher ups admittedly took [temporary] pay cuts) and not putting 'Luca' and 'Soul' behind a paywall on Disney+, to the discontent of artists at the smaller studio, it's looking as if Disney is struggling to give value to their movie talent as the world continues to change during a pandemic.

And it seems that Park Patrons are starting to feel that lack of value too.


Popular posts from this blog

What Do You Need? [AKA; List of Offered Services / My Next Role] (2020)

UPDATED 2021 I am a trusted outsourced remote consultant for your company.   I enjoy having the flexibility to take on temporary projects from time to time! I start at part-time, temp work for now. If we like each other, we can renegotiate. If anything sounds weird, out there, or unusual - Feel free to e-mail me .  3 Services Offered Technical: Cloud Technician     Azure [ See tag ] WORKING ON: Infrastructure As Code (Specifically Terraform/Azure and CloudFormation/AWS)  Support [Web: Example Job Description ] [Text : Example Description ]     I help you with adjustments in HTML, CSS, and Javascript.     When you email a business a question and they answer? That's me.   IT Operations Tech [ Example Job Description ]     Hardware and SaaS support.     Cisco routing and switching (Networking). CCNA, A+, Sec+, Azure certified WORKING ON: Junos Networking  Writing :      You want to pay me to write more of *waves hand* this blog? I am game .     I write B2C e-mails going out to o

Contactless Tech’s Role in the New Guest Experience ft. Intelity and The George

 Contactless hospitality technology is growing. You want to get away, and you'll be damned if a little thing like a deadly virus will stop you! But you still don't want to touch things. Ew. During the chat between INTELITY CEO Robert Stevenson and THE GEORGE Director of Operations Kerrie Hunter, you’ll learn how the historic boutique hotel has adapted a mobile-first guest experience in the wake of COVID-19—and how they see contactless technology affecting the future of hospitality. I don't remember how I found INTELITY (probably hoping to score a position with them), but I liked them enough to stay on the e-mail lists.  

Portfolio of UX/Product Feedback [Vol. 1]

I browse websites and apps, while making note of things I find frustrating for end users. You have probably been linked here from a form or my resume. If you have any questions about what I'm looking for in a role, click here .   This post is not to shame, but to point out errors and hopefully make my talent for finding and documenting such mistakes clear to someone hiring. Contents: Instances where I offer constructive feedback on someone's website, logo, or app. Actions that were taken by the developers or artists.  I'm glad you want your webpages to be the best they can be with my help; If you need your sites audited, e-mail me . Latest Update -  November 20th, 2020.   Vol. 2 is here .