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The Emoji Ideal; Apple's Memoji and Samsung Galaxy's AR Emoji

I'm here to compare.


Galaxy's AR emoji were a surprise to me, when placing images for contacts. I realized I saw one multiple times on a website someone was using for personal branding. Besides that, I'm not sure I've ever seen them in the wild.

Maybe because I can't figure out how to get to the app on my phone without going to my contacts section - and no one else can either.

Because of their simplicity of the smooth heads, emotions on Apple's people emoji - memoji - look better to me.


 Bc (because) it isn't animated here, this thinking [imoji][memoji] isn't as over the top as the Samsung [one].


Samsung's are oddly fake, which is good in its own way. It doesn't lead into uncanny valley - neither options do. It's a quirky, insincere robot puppet with limited animations. Reminds me of Second Life or IMVU.

Samsung does give you more options - I was able to adjust ear tips (Pointy!) and minute details on the face. 

Also, bodies! The most Apple gives is a torso, arms, and hands (disembodied or not) so you can shrug and peace sign.

Samsung's clothing options are very pointed toward the Gen Z crowd - Oversized bright clothing, pants with legs but the crotches are at the knees.

Perhaps this is an attempt to get Gen Z to care about Samsung phones as a cheaper, but just as good alternative - 10 years ago, there was a pretty classist divide between iPhone users and Android users.

 There's also an option to buy more clothing, including some from major studios.

 Apple is not here to overwhelm with choices; Simplicity is their motto, and they stick with it.

SG AR is very reminiscent of the dollmakers of old - Something Gen Z may not be familiar with enough for a sense of nostalgia.

If I want to edit the base of the Emoji, it's an ordeal. A lot of the menu buttons have unclear purposes until you click.


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